The Ritual
Build your Lumina routine.
The order you apply your actives changes the outcome. Here's the exact AM & PM ritual we recommend, plus the layering rules that actually matter.
Morning
AM ritual
- 01
Gentle Cleanser
A non-stripping cleanser to remove overnight buildup without disrupting the barrier.
- 02
10% Niacinamide + Zinc PCA
Regulates sebum for the day ahead and refines pore appearance under makeup.
- 03
Moisturiser
Seal in the serum with a lightweight, non-comedogenic cream.
- 04
SPF 50 (non-negotiable)
Actives without SPF is self-sabotage. Always finish with broad-spectrum protection.
Evening
PM ritual
- 01
Double Cleanse
Oil-based cleanser first, then a gentle water-based cleanser.
- 02
The Eraser™ (Azelaic Acid 10%)
Fades post-acne marks while you sleep. Alternate with Alpha Arbutin on brightening nights.
- 03
The Polish™ (2–3 nights/week)
5% Lactic Acid for cell turnover on nights you're not using another exfoliant.
- 04
Rich Night Cream
Occlusive layer to lock in actives and support overnight repair.
Interaction guide — do & don't.
Do
Layer Niacinamide with almost anything.
Don't
Don't apply Vitamin C directly on top of Niacinamide.
Do
Use acids (Lactic, Azelaic) at night, SPF in the AM.
Don't
Don't stack multiple exfoliating actives on the same night.
Do
Introduce one new active every 2 weeks.
Don't
Don't start every serum at once — you'll misdiagnose reactions.